Yangu Traditional Hangwa is a brand that has been preserving tradition for three generations since 1994 in Yanggu, Gangwon Province, under the slogan “We Keep What’s Right.” Based on the craftsmanship passed down from their grandmother, they slowly and carefully create handmade hangwa (traditional Korean sweets) using local specialties such as rice and dandelion, maintaining an honest and healthy taste.
This project was designed not only for the brand’s core customer base of middle-aged and older generations but also to make it more accessible to younger generations. While preserving the brand’s traditional values, the design was reinterpreted with a refined and sophisticated approach to appeal to a broader audience across all age groups.
